We consider Disc Jock a community run company and your support is critical for us to be successful. To that end, we want to provide a transparent view into the Disc Jock war room.
2012 was a year filled with toying with a lot of random ideas to attempt to find out exactly what Disc Jock’s identity was. We had lofty ideas entering our first full. We tried a lot of them and met some success. Ultimately through this exploration, and
your feedback, we learned who we wanted to be as a company in the Disc Golf community. Here is what we learned:
- Disc Golfers want to receive top quality products, but want to pay bargain prices.
This applies to all equipment purchases like discs and bags, but even more so for purchases that don’t directly impact your game, like apparel. We cannot fault you for wanting a sweet deal, but it is hard to find enough buyers to keep the lights on.
- We cannot make everyone happy.
Most everyone wants to pay lower costs, but occasionally we hear from someone who is utterly disgusted about what lengths we have to go to in order to offer lower prices. We get emails every month from disc golfers who are unwilling to pay for something that does not shipp the next day. We appreciate your continued support as we strive to find the middle ground.
- There are only 24 hours in a day.
Despite all of our efforts to circumvent this law of physics, there is only so much time available for a couple guys who have “day jobs” and are trying to build a business (or two, or three). For us, Disc Jock is a time consuming hobby, but one that we have fun doing.
- As a startup, you become a part of the Disc Golf Community because you want to be part of it, not because you want to get rich.
This may not apply to disc manufacturers, but it certainly applies to all of the disc golf apparel companies – there is a steady stream of new dg apparel startups coming and going every year (all thinking that we have the secret ingredient to make a sustainable business out of it).
- (follow up from above) Wives’ ask pointed questions. “Are you running a business or a charity?”
My reply, both as it turns out. Would we love to make enough to work at Disc Jock fulltime? Absolutely. Is that likely to happen? Ha! Then why keep at it? Well we love disc golf and Disc Jock fills a void that helps one of our other business ventures – hopefully I’ll have more to write on that in 2014.
- Focus, focus, focus
I cannot tell you all the crazy ideas that we’ve explored over the past 18 months. (yes even crazier than launching an online apparel brand.) We realized that we had to take stock in what exactly we wanted to do. Figure out how what to focus on in order to truly make an impact on the Disc Golf community.
Over the coming weeks we will get into the details of how these lessons have shaped our service offerings for 2013 which will include:
- Monthly sales
- Club shirt services
- Fund raiser services
- Player sponsorship
- Tournament sponsorship
Stay tuned. We think 2013 will be an exciting time to part of the Disc Jock Team.
jason - Drive, Putt, Repeat